THE CHALLENGE

Symble’s PR team approached us with a brief to create a brand identity that represented the London based artist in an authentic, creative way that felt like an extension of his work.

Brand `strategy, Identity, Website Concept

unpologetically bold and honest

SYMBLE’s visual world blends streetwear-inspired composition and clean, modern typography with high-contrast palettes and layered, type-heavy layouts. Anchored by the artist’s original iconic motifs like heart, peace sign, and halo, reused as powerful brand symbols.

The Position

We bright in elements of artist’s hand drawn signature, as part of the logo system. We made the logo unique and modern by pairing it with a san-serif font. The rest of the brand was brought to life with clean layouts, bold san serifs paired with a handwritten font. The overall vibe: Layered type, contrasted font pairings, and neat grids.

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WORDS OF AFFIRMATION

“A dream to work with. She knocked the design out of the park within the first round. She works with women, to help them level up & put on a fresh face for the business world. She sells confidence, & I was charmed. She really does it all.”

Amy Roth, Photographer

“Sanj has been a delight to work with. Her eye for design is her superpower. She’s incredibly compassionate & her passion for her work is unquestionable as is her commitment to the success of her clients. Couldn’t feel more lucky to work with her.”

Maisa, Wear Consciously

“Sanj was definitely the perfect fit for me and I loved her work. I highly recommend her work as she is professional & more importantly, a kind soul. My brand & website turned out nothing less than perfect.”

nathalie, lash artist